Research
Find the Reels winning in your niche, and see why they work.
Ripping gives you the ideas, tools, analytics, and automations to crush it with short-form content as a founder in 2026.
Requires Claude Code (Max recommended)
By itself
Can script and edit pretty solid videos for your business.
Together
Your automated content team that runs on proven topics, scripts and styles.
Prompt Claude "find me winning video ideas"
Track specific creators, sort by performance, and tweak messaging for your own audience.
Brainstorms generic hooks that may hit or miss.
Hooks based on psychology and trained on 40M winners, and gets better with every run.
Writes a script. Usually sounds like Slop.
Script writing engine is built in, trained on 40M winners, and gets better with every run.
Can edit footage, but struggles with voice and engaging explainers.
A finished, edited reel with your voice, your face and motion graphics.
You upload and add your caption manually.
Posts or schedules to your feed or trial reels in one click.
Can't watch your finished video.
Virality Brain scores it out of 100 and pins fixes to the second.
Check Instagram manually to see insights.
Insights pulled directly into your dashboard and used to improve scripts and edits.
Rewrites whatever you paste in.
Turns winners into new hooks, new videos and carousels.
General advice from everything it has read.
Coaching and a community with Ben, who's done it.
Claude does the thinking.
Ripping gives it the data, the studio and the feed.
What Claude does by itselfWhat Ripping adds
Everything you need to grow your Instagram views, followers and sales - all in one place.
Find the Reels winning in your niche, and see why they work.
All of the content styles you can make using Ripping. See real videos from @getripping, including their reach and engagement.
More styles coming soon
How it works
Made on your computer by your own Claude (Max plan). Keep a style private, or share it with every member once Ripping approves it.
Or start from a theme25 themes
Add getripping.com to your home screen and Ripping opens like any app. Write a script, watch your reels get made, post them, and check your views from anywhere.
Views, reach, followers and your best reels in one place, with every reel measured against your typical one. These numbers are Ripping's own.
Easily create reels using popular styles proven to capture attention, claim authority, build trust, and make sales.
Get Ripping includes the Community and coaching with Ben.
Get the guidance and strategy you need to win
For solo founders (or small teams) building a product and scaling their sales with Instagram as the main money-making machine. We've helped 100+ solo founders break $10k/mo, and 4 achieve exits.
Ben ZogbyFounder, Get RippingEvery feature, up to 250 reels a month, and direct access to Ben and the community.
Create daily content that grows your product. Uses your own Claude usage.
$19a month
Requires Claude Code (Max recommended)
Was $39/month
7 days free, then $19/month. Cancel anytime.
Hyperscale your sales with Instagram content. Uses your own Claude usage.
$99a month
Requires Claude Code (Max recommended)
Was $199/month
7 days free, then $99/month. Cancel anytime.
Powered
People try it, then don’t pay.
You keep building features, and sales stay flat.
Every guru swears by a different channel, so you try them all for two weeks and get nothing from any of them.
Marketing feels like begging, so you hide behind the product and hope it speaks for itself.
You do marketing at 11 p.m. after a full day of building, and nothing compounds.
You know video works, but filming, editing and posting every week never happens.
If you sell software, an app, a subscription, a course or a service to a specific kind of customer with a real problem, the principles are the same.